Lancaster County has a new auto detailing and retail shop, Urban Werks, which recently opened at 2176 Willow Street Pike, just north of the Doubletree Resort at Willow Valley, Lancaster.
According to its owner and founder, Neil Maser, Urban Werks provides high-quality auto detailing services. "We serve customers with immediate needs daily, while also servicing exotic and classic cars, as well as motorcycles," he said. "Our company is built on experience and tradition with a mission to change customer service, one vehicle at a time."
Maser explained that detailing is the art of thoroughly cleaning, conditioning, and finishing a vehicle's appearance, both exterior and interior, to produce a pristine overall finish. "Hence our phrase 'Artisan of Precision,'" added Maser, referring to a tagline in his company's logo. "There is much more to auto detailing than meets the eye. Knowing how to properly use your tools and products is key to ensuring you can deliver high-quality services."
Urban Werks offers an extensive line of auto detailing products from Chemical Guys. "We're fully certified through Smart Detailing University," noted Maser. "You can have peace of mind knowing your car will be taken care of, and the job done right."
The business offers not only detailing services but also windshield repair, automotive window tinting, and vinyl wrapping. Urban Werks is also a Rotiform and Nine 1 Forged wheel supplier, as well as an air ride suspension supplier through Bag Riders.
"The foundation of our business is quality automobile service and personalized customer service. Period," Maser said. "Our mission statement can be summed up in one word: service. At Urban Werks, we want every customer to leave having had an awesome experience and to return to enjoy our individualized services."
A Lancaster native, Maser is an admitted German car enthusiast, who, by the age of 8, possessed a passion to get behind the wheel of anything with a motor. "At 15, I bought my first Audi and began swapping motors and parts at every opportunity," he recalled. Maser eventually pursued additional, specialized training in Los Angeles with the professionals at Chemical Guys.
Maser said his dream is to grow Urban Werks into something much more than detailing. "We hope to eventually open another shop to provide customers with a full line of services from general maintenance to full-blown customization and modification of any part of a vehicle," he explained. "We plan to grow the company into a place for collaboration between customers and staff on designing and creating their ideal vehicle."
As part of its efforts to support the area's car enthusiasts, Urban Werks will host a "Cars and Coffee Meet" on Saturday, March 14, from noon to 5 p.m. All are welcome to attend. "It's simply an event to give people a place to come and meet up with fellow enthusiasts," he noted, adding that the gathering will be shaped by guests. The business will not be supplying coffee or food, so attendees should bring their own. A grill and utensils will be available for those who wish to use them.
In addition to the March 14 event, Urban Werks strives to make a local impact in other ways. The company plans to host several public events with the intention of supporting charities and organizations with missions aimed toward helping those in need. "We hope to bring the community together in support of local causes," Maser said, adding that the plan is to partner with vendors, food trucks, and other companies.
Hours of operation are 8 a.m. to 5 p.m. on Mondays through Fridays, as well as 8 a.m. to 4 p.m. on Saturdays. The business can reached at 517-8103. Additional information about the company may be obtained at http://www.urbanwerksgarage.com and on its Facebook page.