To help address food insecurity among students, The Giant Company recently introduced a new customer giving initiative to assist local public schools in the communities it serves.

This initiative, aimed at addressing the issue of childhood hunger, enables school districts to use the funds to best serve their community and can be used to support meal programs such as covering outstanding student meal debt, expanding food distribution programs and building on-campus food pantries.

Now through Sunday, Feb. 28, customers at Giant, Martin's and Giant Heirloom Market stores will be invited to round up their grocery purchase to the nearest dollar to donate to their local public schools' food programs. The Giant Company will match the first $1 million donated by customers through the round-up program.

Additionally, customers will be able to convert their Choice points into a donation. For every 100 points converted into Grocery Dollars via the Giant or Martin's app, $1 will be donated to the initiative, and customers will still be able to use the grocery dollars for their own savings on their grocery bill. The Giant Company will match every Choice point converted up to an additional $500,000 donated through this new initiative.

Funds will be distributed to schools in March. For more information, readers may email FeedingSchoolKids@cranecommunications.com.