As part of its long-term strategic omnichannel plans, the Giant Company recently announced that it is now offering Choice Pass to its online Giant Direct and Martin's Direct customers. Choice Pass represents the company's most recent step in enhancing its holistic online experience while keeping its focus on helping families save time so they can find more time to gather around the table.

Choice Pass provides unlimited free delivery and pickup for an annual dollar amount, which represents a new savings for subscribers. Giant calculated that Choice Pass can pay for itself with two deliveries per month or one pickup per week.

With a nod toward its Giant Choice Rewards program, Choice Pass will replace the current model of PodPass. To underscore this customer-facing change, Choice Pass also comes with a new logo that takes its origins from Giant Choice Rewards.

The Giant Company introduced the Giant Direct brand in February 2019 when it debuted its first e-commerce hub in the city of Lancaster. In July 2019, the company opened its 100th pickup location, in Carlisle. Along the way, the company also launched a new website to deliver a unified online experience bringing everything together for customers - all offerings, products and Giant Choice Rewards - with a bolder interface and enhanced personalization.

Customers across 90% of the company's footprint have access to online grocery ordering and delivery services.

Readers may visit http://www.giantfoodstores.com or http://www.martinsfoods.com for more information.