Lancaster-area nonprofit organizations are invited to apply to participate in Designathon '23. Hosted by the students at Pennsylvania College of Art & Design (PCA&D) in downtown Lancaster, the 12-hour marathon event provides free professional-level branding and design work to local and regional nonprofits. Applications are now open for the 15th annual event, which will take place on Saturday, Feb. 18, 2023.

More information and the application can be found at https://bit.ly/Designathon23. The deadline for applications is Tuesday, Jan. 10, 2023. Questions about applications and the process can be directed to Pam Barby at pbarby@pcad.edu.

Held by the college's American Institute of Graphic Arts (AIGA) Student Chapter, Designathon gives students real-world experience in creating projects for clients under a tight one-day deadline. They learn that nonprofits have marketing needs in order to be successful and that strong graphic design on well-organized collateral pieces is a vital component in successful communication and marketing plans. Students also experience the value of giving back to the community. Samples of recent work include website elements, updated logos, brochures, illustrations, and event posters.

During its history at PCA&D, Designathon has helped more than 100 local nonprofit organizations and institutions revitalize their branding and community outreach. Each year, the event's participation attracts dozens of students, alumni, faculty, and staff, many of whom return year after year to participate in the community-centered project.