For the third year in a row, the Giant Company has announced the launch of its Feeding School Kids initiative and its $250,000 commitment to kick off the program. From now through Tuesday, Feb. 28, customers at Giant, Martin's and Giant Heirloom Market stores are invited to round up their grocery purchases to the nearest dollar or convert their CHOICE points into a donation to support public school district food programs.

Giant launched the Feeding School Kids program in 2021 to address the issue of childhood hunger throughout local public school communities. Together with its customers, Giant has raised more than $4.8 million to date to help ensure no child goes hungry at school or at home.

Through the Feeding School Kids initiative, school districts have been able to support meal programs and address food insecurity through activities ranging from supplying backpacks with weekend food to clearing outstanding student lunch debt to building on-campus food pantries. School districts in Pennsylvania have benefited from the program.