Small businesses are at the heart of local communities. What better way to celebrate the diversity, uniqueness and creativity of independent, local businesses than by supporting them during the busiest shopping season of the year?

Shops in local towns offer many gift ideas that are one-of-a-kind and generally feature a local flair, as independent businesses tend to offer products and services that are reflective of the customers and the community they serve.

They also offer quality customer service because they meet shoppers face to face. "Supporting your neighborhood businesses makes sense in so many ways. Besides saving gas and time, you are putting food on the tables of your neighbors and friends," said Esther Prosser, mayor of Elverson. "Stopping in to purchase locally is a great way to connect with your community, and that personal connection is what makes life fun."

"Small business has been and continues to be the backbone of the American economy, so it is important that we all find time to patronize and do business with our local businesses," added Jim Gerlach, president and CEO of the Greater Reading Chamber Alliance. "If they do not succeed, we as a nation do not succeed. So, shop and buy local."

Helping to promote small businesses and showcase local events is the goal of the "In Twin Valley" Facebook page, administered by Michelle Raymond. Raymond also oversees the "Twin Valley Bullhorn" Facebook page, which is a listing of local events at area businesses, churches and organizations.

"These businesses are the backbone of any community, so by supporting them you are helping the whole community," said Raymond. "A key to a vibrant community is to support the local community - (its) businesses, events, etc."

Another local group that supports activities in the community is the Honey Brook Community Partnership (HBCP). One of its programs is the "Deck the Brook" holiday decorating contest open to homeowners as well as local businesses.

"In today's economy, small businesses in every community depend on the loyalty of the residents of that community to support them," said Julie Funk, HBCP chair. "Shopping online may be easier, but supporting small businesses is an investment in their future."

Both Berks County's and Chester County's economies are driven by small, local businesses. Small businesses in Berks County make up 99.93% of the total businesses in the county. In Chester County, small businesses account for 99.7% of its business establishments. Chester County was recently ranked fourth in Pennsylvania with more than 14,500 small business establishments.

As Plaid Friday and Small Business Saturday approach, marking the unofficial start of the holiday shopping season, residents are encouraged to keep an eye out for sales on local social media.

Holiday shoppers should consider purchasing a gift card from a local business or restaurant. And, while shopping from local retailers, people can dine out at local eateries, whether that means trying a new venue or patronizing an old favorite. Holiday meals and gatherings can also be catered by area restaurants.

Families looking for the perfect tree may want to consider paying a visit to a local tree farm or nursery, where they may also find handcrafted decorations, such as wreaths and garlands, to spruce up their homes for the season.