The Giant Company, known locally as Giant and Martin's, has announced the return of its annual Feeding School Kids initiative.

Marking its sixth year, customers at Giant, Martin's and Giant Heirloom Market stores are invited to round up their purchases to the nearest dollar or convert their CHOICE points into a donation for their local public school districts' food programs now through Tuesday, March 31. To launch the program, the Giant Company will donate $100,000.

Through Feeding School Kids, public school districts have been able to support meal programs and address food insecurity from supplying backpacks with weekend food to clearing outstanding student lunch debt to building on-campus food pantries and establishing garden programs.

In 2025, for example, the Frederick County School District in Maryland put funds toward food costs for its Bright Futures weekend food pack program that feeds 1,500 kids each week; the State College School District directed funding to cover student lunch debt and to rent a mobile refrigeration unit for its Summer Lunch program, serving nearly 7,000 meals; and the York Suburban School District used funds to cover food expenses for its Impact Pantry for one year, serving 70 families twice a month.