Canine Partners for Life unveils new branding

Canine Partners for Life (CPL) has launched a rebranding initiative that marks a milestone in the organization's growth. The rebrand includes a new logo, website and style elements.

CPL has grown significantly in the 35 years since its inception, and the organization now serves a more diverse population. When CPL was founded, the focus was on training service dogs for individuals with physical disabilities. Since then, the program has expanded to include medical alert dogs, home companion dogs, courthouse companion dogs, facility dogs and more. Creating a logo that was respectful and inclusive of every client served through CPL was important in the rebranding. The new logo features a dog in a harness and a human looking at each other.

CPL retains its mission to increase the independence and quality of life of individuals with physical, developmental, and cognitive disabilities or who are in other situations of need. It also maintains its core values and commitment to its clients, volunteers, donors, dogs, and staff members.

Since 1989, Canine Partners for Life has placed more than 800 service and companion dogs nationwide. The organization also provides support to more than 150 active teams and 60 to 80 service dogs in training. CPL is an accredited member of Assistance Dogs International.

To learn more about CPL, visit http://www.k94life.org or look for the organization on Facebook, Twitter, Instagram or LinkedIn.

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