Carson Kramer Knows the Score

Carson Kramer is a junior at Warwick High School and a defender on the Warriors' successful boys' soccer team. In addition, he's a purveyor of information and the operator of a local media outlet.

Carson is also an aspiring entrepreneur, a budding capitalist with a social conscience.

"(Big Leagues) is my first go-round as far as business things I've done," said Carson. "It's taught me the importance of communications, building relationships and being responsive. I've learned about limitations and brand guidelines. I've also learned that it's definitely important to give back. I think if you have an opportunity to make a difference, you should definitely go for it. It's really cool to see people use these things."

At 17, Carson is the founder of Big Leagues, a business initiative that provides general information about specific local scholastic sports on the internet. Carson maintains, operates, markets and solicits banner advertising for four websites - http://www.llsoccer.org, http://www.lllacrosse.com, http://www.berkssoccer.com and http://www.yasoccer.com.

Family friend Dave Hartlaub, the longtime head boys' soccer coach at Conestoga Valley, served as the inspiration for the initial enterprise, http://www.llsoccer.org. But, backed by support from his dad, Ross Kramer, Carson has really taken the ball and run with it, so to speak.

"We realized there was a big need for our community," said Carson. "I know it's a great community resource, and I get excited about helping the community. It's free and the community is using it. I'll see some of my classmates flipping through it, and that makes me happy. It gives local sports the support it needs."

Big Leagues' four websites provide league information and statistics for the Lancaster-Lebanon boys' and girls' soccer leagues, the Lancaster-Lebanon boys' and girls' lacrosse leagues, the Berks County boys' and girls' soccer leagues and the York-Adams boys' and girls' soccer leagues. The sites offer schedules, standings, rosters, results, club affiliations and player leaderboards.

Coaches of each league's teams are given access to the back ends of the websites and are responsible for the entering their teams' results, as well as the accuracy and immediacy of those outcomes.

"The way our sites work, they're not directly associated with the leagues," said Carson. "We partner with coaches, and they're in charge of updating scores. The coaches are the ones who are entering their scores after every game. I'm here if there are lapses. I work with developing business partners."

Carson's work on the websites consumes about 20 hours of his time each week, an amount that fluctuates with the athletic seasons of the year.

"It's definitely a grind," said Carson. "I send so many emails, and a lot of it is responding to emails. There's a lot of time that goes into it. During the seasons, I also do social media for the websites."

Since being launched in 2020, http://www.llsoccer.org has grown from fewer than 168,000 page views to 343,000 page views and 14,000 active users. The newer websites have displayed similar growth.

"During the summer of 2024, right before school started, my dad said to me, 'You can either get a job flipping burgers or take what we started and see what you can do with it,'" said Carson. "I started prospecting, reaching out to hundreds of coaches to show how it could help them."

"It was important to me that Carson learned the trade of sales," said Ross. "Two summers ago, Carson needed a job. This first venture could be a springboard to other ventures. The lessons he's learned with it have been well worth it."

While he's been playing soccer since he was 6, Carson has interests beyond the soccer field. Academically, he is ranked third in his class, and he serves as the vice president of Warwick's Class of 2027.

"I value the academics side, and I try to stay on top of my grades," Carson said. "But after I'm done with high school, I'm not going to be involved with playing anymore. I'm going to be on the sidelines running the websites. I feel like focusing on something that's going to benefit my future is important. I definitely want to go to college for some kind of business. I'm pretty business minded. I'm hoping to use this experience in the future."

Photos by Photos By Kirk Neidermyer..

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