The GIANT Company has announced the return of its annual Feeding School Kids initiative, which is in its fifth year. Customers at Giant, Martin's and Giant Heirloom Market stores are invited to round up their purchases to the nearest dollar, buy a reusable bag, or convert their choice points into a donation for their local public school districts' food programs now through Sunday, March 31. 

To launch the program, The GIANT Company will donate $100,000. Through the more than $7.6 million provided to schools through the Feeding School Kids program, public school districts have been able to support meal programs and address food insecurity from supplying backpacks with weekend food to clearing outstanding student lunch debt to building on-campus food pantries and establishing garden programs.

In 2024, for example, Eastern York School District covered negative student lunch balances and provided nutritious breakfasts to students on state-mandated testing days, impacting 2,200 students. In addition, the volunteer organization NutriPacks served 800 students each week, providing access to nutritious food on weekends and school breaks.