A billboard designed by a Penn Manor High School student urging drivers to stay alert was unveiled on May 17 along Columbia Avenue, near Donerville Road.

The billboard was designed by sophomore Kate Nikolaus as part of the "No Excuses Youth Traffic Safety Billboard Design Contest," sponsored by State Farm Insurance and the Center for Traffic Safety. Kate's design includes a bright, stylized image of an iris, with the message "Keep your eyes on the road" running across the frame. The image is taken from a photograph of Kate's eye.

Two other Penn Manor sophomores, Kyle Sullenberger and Travis Clawson, placed second in the contest. Their design depicts a driver's view through the windshield, showing one hand on the steering wheel and the other holding a cell phone with the message "Put it DOWN so families don't FROWN!!" In the upper right of the frame is the message "Be the change!"

Kyle and Travis' design was used in social media messaging during May, Youth Traffic Safety Month. As part of their award, Penn Manor High School received $500 for traffic safety education.

Kate's billboard will remain along Columbia Avenue through Sunday, June 5. For her efforts, she received a $100 prize, and the high school received $1,000 for traffic safety education efforts.

The "No Excuses Youth Traffic Safety" contest was open to students in Lancaster, Lebanon, Adams and York counties. It was sponsored by the Center for Traffic Safety and a Community Safety Grant from State Farm.

Kate, Kyle and Travis created their designs under the guidance of Jenn Forney, a physical education and health teacher at Penn Manor High School.