Prima Theatre, 941 Wheatland Ave., Lancaster, will host the world premiere of "Off the Yellow Brick Road" on Friday, Feb. 9, to Saturday, Feb. 24. The event is an immersive pop concert theatrical experience.

Six years ago, the founder and executive artistic producer of Prima Theatre, Mitch Nugent, started thinking about how the story of Dorothy from "The Wizard of Oz" would play out in the age of digital technology. In this modern version, performed in the round, Dorothy is fed up with the constant barrage of digital interfaces, advertising, and superficiality around her. She longs for a more profound and meaningful life, even if it means straying away from the yellow brick road. Dorothy and the other well-known characters embark on a journey solely through pop music hits with lyrics that push the story forward.

Dorothy is played by Jarynn Whitney, who appeared in two runs of the Broadway hit musical "SIX" and was one of the youngest performers to take a lead role in the production's history.

Matthew Herman, a set designer from California, has created an immersive environment beyond Prima's usual sets, involving collaboration from the professionals at Rock Lititz. Members of Tait's Global Operations team have volunteered their time to transform the theatre into a 4D sensory experience that explores new frontiers in sound, lighting, scenery, wind, scent, and special effects. Cody Smith, renowned for his work with the Radio City Rockettes team, will direct and choreograph, while Ali Murphy, a former Prima NextGen intern now employed in Nashville, will serve as the music director.

To purchase tickets, visit http://www.primatheatre.org or call 717-327-5124. The venue offers free on-site parking and has handicapped-accessible seating.