United Way of Chester County has appointed Kelly Cockshaw as its new director of leadership and innovation. Cockshaw has more than 20 years of experience in marketing and program development.

At United Way, her responsibilities will include the development of future Social Innovation programs and products intended to drive measurable impact to the organization's mission of uniting people and mobilizing resources to build better lives and stronger communities. She will also oversee Leadership Chester County, a nonprofit board service training program including integration with innovation efforts.

Cockshaw's most recent role was marketing director at global enterprise software company SAP, where she was recognized for marketing excellence in program leadership and execution from concept through analysis, stakeholder management, event planning and mentorship. She also developed and led the SAP North America Marketing Academy, helping students navigate the matrixed organization and creating new programs to enhance their professional experience and career development.

Although much of her career has been spent in the for-profit tech sector, Cockshaw is a lifelong volunteer and fundraiser with a deep passion for philanthropy.

Cockshaw holds a Bachelor of Arts in communications and media studies from East Stroudsburg University and a Certificate in Nonprofit Management from Drexel University. She lives in Malvern with her husband, two sons and two dogs.

United Way of Chester County works for the health, education and financial stability of every person in Chester County. To learn more about United Way of Chester County, visit http://www.LiveUnitedChesterCounty.org.