This February, the American Heart Association (AHA), a nonprofit organization focused on heart and brain health for all, is teaming up with companies around the country to fight cardiovascular disease through Life Is Why, a cause marketing campaign benefiting the AHA. Life Is Why invites consumers to celebrate their reasons to live healthier, longer lives - by giving. Weis Markets also participated in the campaign in 2020.

Through Life Is Why, Weis Markets and its customers have a quick and easy way to give to the AHA and support its mission. Weis joins several national companies, including Advance Auto, Kroger, Orangetheory Fitness, Pilot/Flying J, Stage Stores, Stater Bros. Markets and Stein Mart in supporting the campaign.

Donations through Life Is Why's participating retailers - no matter the amount - allow the AHA to fund research aimed to improve the health outcomes of heart and stroke patients, train more than 2.5 million high school students in CPR annually and support the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.

Those interested in supporting the AHA can look for the Life Is Why logo on Weis Markets mailers and posters and at the register this month. To learn more about the Life Is Why campaign and other participating companies, readers may visit http://www.heart.org/lifeiswhy.